Subway’s strongest competitors, according to The Huffington Post, are Dairy Queen and Wendy’s. In today’s society, people are busy with work, school and family activities and often don’t have time to prepare home-cooked meals every day. Fast food restaurants provide meals for people on the run, which describes a lot of us today.
The advantage that Subway has over these other restaurants is that, while still providing meals quickly, they offer a healthy alternative to burgers and fries, or pizza. With promotions such as subs with 6 grams of fat or less, and advertising the weight loss of Jerod “the Subway guy”, people can feel good about eating out and still eating good food. (Retrieved from http://www.huffingtonpost.com/2012/05/10/best-fast-food-restaurants_n_1507319.html August 27, 2012).
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