Company Overview

Subway Restaurants is one of the top fast food restaurant chains in North America. Subway falls under the customer service sector, in the fast food service industry. They provide a healthy alternative to burgers and pizza for people who are looking to pick up food on the run. Subway's goal is:  "to offer a quality product that is made specific to each individual customers taste" (retrieved from http://world.subway.com/Countries/frmMenu.aspx?CC=mal&LC=eng&Mode= August 26, 2012).

There is some stiff competition in this industry, but the following posts will outline how Subway got it's start, and how they stand up against these competitors.